Working within a team in a company, or independently? Choosing salaried employment or freelancing? It can be a dilemma for a professional translator. One must be aware of their own expectations and career prospects offered by the translation sector in order to establish a foothold in the profession.
« Understanding is the key to translate », such is the creed of linguists, but what must one understand? Words? Meaning? Understanding a word is of little value if the inherent meaning is misunderstood, yet to understand the intended meaning, one must analyse the context. Hence, one is unable to understand, without context.
History is strewn with translation errors resulting in consequences, some more serious, and some more amusing than others.
Today, the use of AI dubbing grows hand in hand with AI integration and audiovisual communication. What was deemed “unthinkable” and out of reach just a few years back, is very quickly becoming the standard practice. Who would’ve thought that a top shelf professional dubbing and voice-over service, would be a few hundred euros away? However, one must tread carefully, for without proper quality control, the results of an AI dubbing may be catastrophic. Discover in this article how to create cost-effective, high-quality content.
Here’s a short overview for top growing markets and languages. It’s a quick start guide for businesses and entrepreneurs searching for strategic target markets for translation of their digital web content.
The main goal for all online business sites is to appear at the top of search engine results to attract a high number of visitors (traffic), prospective clients (leads), and, finally, clients (conversion). And of course, this can apply to the internet of any country by offering content in the language(s) of each target country.
In the space of two decades, the internet has proven its semantic range by making the world, and the world of business in particular, a big village where any nationality and language can get together. That said, this new paradigm has made it easy to get together without ever actually meeting. Audiovisual is the new writing whilst globalising markets is an obligation more than an opportunity nowadays. Public speaking has become multilingual and webinars are the norm in a new form of global communication.
According to Cisco’s latest VNI IP Forecast, video will continue to grow and dominate the web in 2021 with 80% of the global web traffic. This number could not be more telling.
Indeed and almost without notice, promotional videos quietly appeared on our screens and are now everywhere. No less than 8 billion videos are viewed every day on Facebook alone. These figures point to the power of distributing a promotional video, not only on social networks but also within businesses. Whether it’s a corporate film or marketing video, a classic video or motion design, the possibilities are endless. In any format, it would be a shame to miss out on this media phenomenon.
At a time when the future of our economy depends on maintaining and actively developing international business relations, and when the vast majority of multilingual professional interactions must take place remotely, the question of translation and interpreting has never been so crucial to build relationships of trust and make up for the phasing out of direct, in-person contact.
Although videoconferencing and machine translation are fantastic tools, their technical features have a tendency to limit the fluidity of our interactions. It is crucial to re-establish this fluidity by achieving quick and reliable interactions no matter the context.
Extraordinary situations give rise to innovative changes; and while planes are grounded, videoconferencing solutions are taking off now. Once again, new technologies will allow the most responsive and best prepared decision-makers to adapt to the unprecedented circumstances lying ahead. In just a few weeks, videoconferencing has democratized and boosted international calls.